TripAdvisor Vacation Rentals Survey 2014
TripAdvisor has announced the results of its fifth annual vacation rental survey of more than 1,100 U.S. respondents.
The findings…
- 52% of travellers plan to stay at a vacation rental in 2014, up 8% compared to those who stayed in a rental last year.
- The top 3 reasons travellers will choose a vacation rental over a hotel stay this year are:
More living space (67%), Lower rates than hotels (53%), Better amenities (50%). - 94% of U.S. respondents who have previously stayed in a rental said they were satisfied with their experiences.
What travellers plan to spend per night at vacation rentals:
- $100-200: 45%
- $200-300: 22%
- Less than $100: 14%
Most popular U.S. regions for vacation rental stays in 2014:
- Southeast – 33%
- Northeast and Southwest (tied) – 15%
- Hawaii – 11%
Thirty-two percent will stay at a rental outside of the U.S. – Of those travelling internationally, 53% will rent in Europe; 30% in the Caribbean; 13% in Mexico.
Top settings for vacation rental stays in 2014:
- Beach – 65%
- City – 27%
- Mountains – 18%
- Island / Countryside (equal) – 17%
- Lake – 13%
Most popular seasons for vacation rentals
Summer is the most popular season for vacation rentals as 65 percent plan stays between June and August. The most popular months for stays are: July (25%) and October (22%).
Most popular vacation rental amenities that attract travellers:
- Wi-Fi internet access (21%)
- Washer and dryer (18%)
- Private pool (16%)
- Outdoor living area (10%)
- Professional-grade kitchen (5%)
Top “luxury” vacation rental amenities that attract travellers:
- Amazing view (61%)
- Private beach (51%)
- Large outdoor deck / patio (49%)
- Housekeeping service (29%)
- Hot tub (26%)
Families Prefer Vacation Rentals
61% said they have booked a rental home when travelling with family or a large group. Of those respondents, 48% said the main reason they enjoy a rental is spending time together in common living space. 57% of respondents said they had an “excellent” vacation rental experience bonding with family.
Travellers Look to Rental for Value
87% of all respondents maintain they would stay at a vacation rental instead of another accommodation if it meant saving money; of that group. 27% said they would not need to save money to choose a vacation rental over a hotel. 21% said they have booked a vacation rental because they were on a budget.