NeedMoreRentals 2013 Holiday Rentals Marketing Survey
Earlier this year we carried out a short survey which 287 holiday rental home owners and managers answered.
The question posed:
What are the most important aspects for rental home owners to consider when using a listings site?
(Please choose up to 5 answers)
40 suggestions were provided however many respondents gave their own.
Perhaps the most surprising result is the importance owners and managers place upon the Google ranking of a listings site. A link to a personal website, a good overall design, value for money and an availability calendar made up the top five answers.
The responses varied widely so we have highlighted the leading factors in the chart below. The figures represent percentages of everyone who took the survey (in most cases respondents gave several answers).
*Other reasons given
- Ability to view monthly enquiry figures
- A Good rental rates table
- A Risk-free guarantee
- Speed of registration and advert posting completion
- Ease of use
- General advice for owners
- Ability to view monthly visitor figures
- Owner verification
- A guest review system
- Instant booking payment processing
- Transparent pricing structure
- Unlimited images
- Comprehensive content management interface
- Secure payment facility
- Social media promotion
- Traffic and where it comes from on a local search
- Visible owner testimonials
- Different languages
- Must be free
- Data capture and reporting
- Security from phishing
- Easy navigaton
- Existing base of customers
- Control over language translations
- Visible phone numbers
- Alexa ranking
- Call other users regarding ROI
- Ability to move listings in search results
- Support from BookingSync
- Visible owner testimonials
- Ability to add several photos at once and ease to move in proper order
- Downloadable PDF Brochure